VARIETY – Scarlett Johansson action fantasy Lucy has made the best first-day bow of any Luc Besson film ever in the director’s native France.

Distribbed by Besson’s own EuropaCorp Distribution, Lucy nuked all opposition, taking a 43% market shasre and storming on Wednesday to 351, o54 tix sales off 615 copies, per CBO-BoxOffice.com: About $3.0 million in one-day gross box office. Figure does not include prior sneak-peak premieres.

Opening marks the best-ever first day for a Besson-directed movie – and many of the 55-year-old director’s titles have gone boffo in France – and the fourth-best first day of any film this year, only bettered by Fox’s How To Train Your Dragon 2 (427,234 admissions) and Dawn of the Planet of the Apes and Dany Boon’s Superchondriac, distribbed by Pathe (367,153).

After Superchondriac, Lucy is the second best first day for any French film this decade.

Explanations for the boffo opening: Huge anticipation at Besson’s return to an action format, his first since 1997’s The Fifth Element; Johansson’s star turn; Lucy’s muscular U.S. debut.

“It’s a tremendous opening that confirms the good trend for French movies this year, after the huge success of comedies in the first semester (‘Serial (Bad) Weddings,’ and others), said Eric Marti at Rentrak.

“Lucy” will have to show long, long legs of course to equal Besson’s top-three hits in France with movies he’s directed, which are, per Rentrak: 1987’s Le gran bleu (9.2 million admissions); 1997’s The Fifth Element (7.7 million); 2005’s Arthur and the Invisibles (6.4 million).

Labels: Lucy, Projects
PREVIOUS POST
NEXT POST

Comments are closed.