VANITY FAIR – In 2007, Bono helped launch his (Red) organization—which recruited major companies to fork over some of their mall-going customers’ money to fund the fight against AIDS—within Vanity Fair’s very pages. Eight years and $320 million later in its revolutionary crusade against the pandemic, the conscious consumerism effort co-founded by Bobby Shriver is still going strong, and has a new holiday initiative—(Red)Shopathon—that will kick off on December 1, World AIDS Day.

In the spirit of the charitable holiday extravaganza, Scarlett Johansson doffed her movie-star cap for commercial jingle-singing duties, belting out a tune written by Barry Manilow and brokered by Jimmy Kimmel.

Labels: Charity Work, RED